Number 1 "After this, I thought we'd go shopping." was created with the idea that men would do anything for season race tickets. Number 2, Big Pockets, promoted the ARCA series race where with the purchase of a ticket, you were entered in the Kansas Lottery $200,000 giveaway at the race. The ads ran in the Kansas City Star in conjunction with radio spots, and received an ADDY Award from AAF-KC.
"See an event that will make your jaw drop. (Which will make room for the hot dogs, chips and Pepsi)" was one in a series of point of purchase cards and window clings at local Price Chopper stores promoting the BPU 200 race. The deal: purchase four tickets to both races and get four hot dogs, four bags of chips and four Pepsi soft drinks.
1. "After this, I thought we'd go shopping."
2. Big pockets
2. "See an event that will make your jaw drop. (Which will make room for the hot dogs, chips and Pepsi)"
Bar-B-Que and Summer Fun
1. Peace, Love and Bar-B-Que This is one poster in a series of three promoting Perceptive Software's annual Bar-B-Que contest. Custom textures, illustrations and fonts aide in giving the posters a hand-crafted and unique quality. Built in Photoshop, this poster was an award finalist at Photoshop World 2015.
2. SummerFest One in a series of three posters promoting Perceptive Software's annual family festival which included Bar-B-Que contests, a carnival for the kids (and adults) and live music.
1. Peace, Love, and Bar-B-Que
2. Summer Fest at Perceptive Software. Logo/badges (above) that complimented the posters (example below).
Client work, through Kuhn & Wittenborn Advertising, for Crown Center, a shopping and entertainment destination in Kansas City, MO. Crown Center hosts several events, exhibits, and live theater performances throughout the year requiring promotional posters, billboards, print campaigns and commercials to promote the events.
During the summer months, Crown Center would host free movies and/or concerts on Friday nights on the lawn just outside the shopping center. While the events were free, it was an opportunity to bring awareness, and shoppers, to Crown Center. Posters could be seen throughout the shopping center and surrounding blocks. Most posters also made it into newspaper ads.
With little to no visuals and content provided for these projects, creating something from nothing was usually the norm. For instance, for the Coterie Theater poster, a synopsis of the play was all that was provided. From there, it was concept, design, present, photo shoot, finalize.
1. Nerveless Nocks Stunt & Thrill Show. The client provided us with black and white 8x10 photos of the show. I picked the image of the stunt man on the twirling wheel and gave it some color, and added textures to give it a worn and aged look, including the fold lines. The inspiration for the look and design of the poster came from researching vintage circus posters and cigar boxes.
2. Free Friday Night Flicks. For this summer series we created photo shoots that represented the film being promoted that week. In this case it was Casablanca. Others included Indiana Jones, ET and Back to the Future.
3. Free Friday Night Concerts. The concept was to create a single poster and ad that promoted the free Friday night concerts at Crown Center, and especially to let people know that they were free.
4. Playing For Time. This is one example of the many posters I had the opportunity to work on for The Coterie Theatre at Crown Center. Playing for Time is a play adapted from the successful teleplay by Arthur Miller. A true story depicts Fania Fenelon's experience during World War II in the Auschwitz/Birkenau Concentration Camp, and chronicles the lives of young Jewish women prisoners who form an orchestra to play for their jailers in order to survive.
5. Tutankhamun and The Great Russian Mammoth were traveling exhibitions Crown Center brought in which were, as always, free to the public. The fun with these was creating the posters from nothing more than the title of the exhibits. Creating headlines, images and all the supporting details that bring an image together.
1. Nerveless Nocks Stunt & Thrill Show
2. Free Friday Night Flicks: Casablanca
3. Free Friday Night Concerts
4. The Coterie Theatre at Crown Center: Playing for Time
5. Crown Center Exhibits: Tutankhamun and The Great Russian Mammoth
Dodge for a cause
Dodge for a Cause is an annual charitable fund raiser for Juvenile Diabetes Research Foundation (JDRF), a major charitable organization dedicated to funding type 1 diabetes research. Dodge for a Cause has raised more than $160,000 for JDRF since it's inception.
The objective was simply to promote a dodge ball tournament. We could have gone with a simple flyer, but why stop there, right? With no budget and short time-frames, posters, t-shirts, websites, videos, radio spots and social media content were created to help promote the event each year. Here are some of my favorite campaigns.
1. Dodge with ... As part of the competition, teams could win prizes for best team name, theme song and best team uniform, to name a few. With advertising going out to local gyms, college campuses, outdoor boards and local businesses, we wanted to appeal to everyone and not just the "athletic" types, so the idea of "Dodge how you are" combined with team uniforms, resonated with the group and grew from there. #AddyAward
2. Getting Hit Never Felt So Good
One of the challenges of getting participants to enter a dodge ball tournament is getting them over the fear of getting hit - especially in the head (accidentally, of course). What they don't realize is that these are not the hard rubber balls once used at recess, but instead are foam with a thin rubber outer shell. The idea of getting hit with one of these is a small price compared to the outcome of helping fight diabetes. So, it feels good to give, right? Even if you have to take one to the face!
3. Ready. Set. Dodge! This was the first year we partnered with Kansas City Corporate Challenge who included Dodge Ball as an official competition in the corporate games. Having this new partner, we wanted to create posters that would resonate and bring a sense of fun or humor to the office. Ever sit across from someone in a meeting and wish you could throw a ball at them? Yea, we did too. Posters and email campaigns were distributed to all corporations participating in the Kansas City Corporate Challenge, helping drive a record number of teams wanting to participate in Dodge for a Cause.
1. Dodge with... (Dodge for a Cause 4 poster series, website, competitor shirts, and out of home display)
2. Getting Hit Never Felt So Good.
3. Ready. Set. Dodge!
Letterhead and business cards for Lexmark International
Brochures, email and infographics in Lexmark's new brand
Brochure for one of Lexmark's many print devices
80'x80' booth design for HIMSS North America trade show
Graphic for PGA Tour event, hosted by Lexmark
Lexmark brand poster for use in the Sprint Center, Kansas City
Lexmark brand ad, for use in the Sprint Center, Kansas City
SMI ARMS, a division of Signature Manufacturing, has been a leader for the last 22 years in providing unique and improved products, whether firearms, parts for small arms, mobile security, communications platforms or blast panels. Target audiences include recreational shooting, serious competition, professional law-enforcement and military.
With business booming and focus on production, SMI had fallen behind on brand and marketing materials, especially for their wholesale dealers. And with SHOT Show (the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries) just around the corner, we needed to give SMI an updated look and new materials to take to market.
In just under three months, we created a new product catalog, two fifteen-second videos, updated logo/badge, trade show booth, print ads, web banners, email campaigns, printed collateral, tactical patches, t-shirts and posters (used in mailings and in-store). The catalog needed all new photography, both product and environment, which we were able to reuse throughout other marketing pieces.
Sometimes you design a logo for a client, friend, or even brother-in-law, in hopes that it will later evolve into a larger part of the brand experience. Identifying colors, typography, outlining brand guidelines, the works. But sometimes it's just a logo. Either way, I have enjoyed the journey each logo design has provided and each has taught me something new that I can apply to the next. Here's a handful of those logos I've designed for my clients, past and present.
StepOne Gear: Athletic focused clothing line.
Enso: Martial arts school.
Syberos: Network monitoring and security services.
EPIK: Film and design group with a focus on skateboarding and wakeboarding.
BudoBeer: Nano brewery in the Kansas City area.
Hakari: Massage therapy, acupuncture and energy work.
Alignment Business Consulting: Business consultant with a focus on operations for client-facing areas of the business.
Northland Actors Ensemble: A community service organization focused on bringing the best theatrical productions to the city.
Prodigy Golf: Golf and fitness coach.
Aerocharger Ballistics: Suppressor and firearms accessories manufacturer.
HumanRoot: Talent management executive, coach, and consultant.
Harrison Shooter Supply: Hunting and firearms distributor.
Harris & Scarborough: Attorneys at law.
Java Deli: A local coffee and sandwich shop.
Cedar Brooke: Community and home owners association.
A sampling of a few personal projects including photography and Photoshop experiments, enhancements and manipulation.